Our list of the Top 5 Online Doctoral Programs in Marketing is a broad ranking which takes into account accreditation, general reputation, and cost. Demand for online doctoral programs is increasing and, as technology makes it easier, universities, both public and private, are responding by providing access to various online doctoral degrees. The online doctoral degree in Marketing is very limited across the country. The emphasis is mostly housed within the context of online Doctor of Business Administration degrees. This list provides a group of institutions based on a reputation that we hope will help guide decisions in picking a top tier school. All schools on the list are accredited at the time of this list’s posting.
1. Liberty University
Liberty University is a not for profit university that has been doing online education since 1985. It is the largest private online university in the nation. The institution is classified as a doctoral research university with an enrollment of 15,000 residential students and over 100,000 students online. The school claims that it is the “largest Christian university in the world.” The Doctor of Business Administration (DBA) with a specialization in Marketing equips corporate leaders to be experts in management principles and market research. Further, students will become familiar with principles in advertising, promotions, and best practices in regards to consumer behavior. Students gain knowledge of how to work within both domestic as well as international markets.
Liberty University boasts a $1 billion endowment and has 1720 full-time professor with 1135 part-time teachers. The online programs at Liberty University are delivered almost 100% online. 14% of the student population are in business, marketing, and management majors. The Doctor of Business Administration is sixty credit hours long. In order to be admitted to the program, the student must have already earned a Master of Business Administration, Master of Science in Accounting, or an MS in Information Systems or earned MS in Management Information Systems. The program also requires scores from the Graduate Management Admissions Test along with a number of other documents. See the website for further details.
Students are placed in cohorts with two entry points into the program, one in the fall and one in the spring. There is a 1-week intensive orientation course along with two more 1-week intensive sessions. Tuition is $565 per credit hour, equaling about $33,900 for the program as a whole. There is a one-time application fee of $100. U.S. News and World Report ranks Liberty University’s online graduate programs in business at #75 nationally.
Liberty University is accredited by the Southern Associations of Colleges and Schools Commission on Colleges as well as the Accreditation Council for Business Schools and Programs.
2. Keiser University
Keiser University is a private, non-profit institution with 15 campuses across the nation, with the headquarters being located in Fort Lauderdale, Florida. The school offers both onsite instruction as well as online courses. Courses are taught in four-week stints one at a time. Keiser University offers an online Doctor of Business Administration degree (DBA) with a specialization in Marketing. Unlike the other programs in the university that have four-week courses, courses last for eight weeks in the Doctor of Business Administration program. There is also an allowance to take two courses simultaneously as opposed to the usual one at a time.
The program is 60 graduate credits long with 54 of those credits needing to be completed at Keiser University. The program prepares students to work within a national and global marketplace with awareness of business ethics and organization at the center of each specialization. In terms of work, the program prepares students to become university researchers and teachers as well as people who occupy senior positions in business or government. Admissions into the program requires the student have obtained a master degree in business administration, management, public or non-profit management, or a related field from an accredited institution, two years of full-time management experience. Alternatively, candidates can hold a master degree from an accredited institution, have three graduate credit hours or six undergraduate credit hours in accounting, finance, and economics and at least three or preferably five years of full-time managerial experience. Further, either the Graduate Record Examination or Miller Analogy Test are required.
Tuition is not charged on a per credit fee but by semester. Full-time students are charged $10,253 per semester, $2563 per semester for dissertation work, and a $600 education fee per semester. There are two residency periods, one that costs $1,200 and another which cost $600. For the residency, students are responsible for travel, accommodations, food, and other expenses outside tuition. U.S. News and World report ranks Keiser University 23rd regionally and 11th nationally for best value.
Keiser university is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.
3. Grand Canyon University
Grand Canyon University is a Phoenix, Arizona-based institution that was founded in 1949. The university is a for-profit, private institution that is a non-denominational Christian school. The website notes that all aspects of the curriculum approach education through a spiritual lens. In its early years, the institution was a Southern Baptist school. Grand Canyon University has both online and on-campus courses and degrees. Grand Canyon off a Doctor of Business Administration degree with an emphasis in Marketing. The degree is designed to train leaders and executives in theoretical and practical application of marketing.
During the course of the program, students begin work on their dissertations from day one, learning how to do extended research, finding a topic of interest, and learning from mentor faculty along the way. Students take part in two four-day residencies with onsite faculty, also giving students an opportunity to meet fellow colleagues in the program. They also have dissertation writing retreats in order to help students work on their prospectus, dissertation proposal, or final dissertations. These retreats are optional and there for students to connect with mentors and fellow students and decrease the sense of isolation writing can have.
The marketing doctoral degree trains the student to analyze consumer behavior, markets and the ability to analyze them and to propose perceptive strategies for success in business. The program is 60 units long, with classes lasting eight weeks long. Students gain competency in research and scholarly writing, digital communications, financial management, microeconomic theory, quantitative data, and consumer behavior both domestically and globally. It is $640 per credit unit, with the program costing about $40,850 total. Books and supplies are approximately $2,174 for the life of the program. The program is meant to take 39 months.
Grand Canyon University is accredited by the Higher Learning Commission and the program is accredited by the Accreditation Council Business Schools and Programs.
4. Capella University
Capella University is a for-profit institution headquartered in Minneapolis, Minnesota. The institution has 142 graduate and undergraduate specializations along with 25 certificate programs. The student population is approximately 36,000, both nationally and internationally. Twenty-nine percent of those students are enrolled in doctoral programs. Capella University offers a Doctor of Philosophy in Business Management with a Marketing Specialization. The program is for students who wish to focus on research, strategy, and leadership. Alongside real-world application, the program focuses on theories and conceptualizations in regards to marketing.
While in the program, there is an option to participate in the “international experience” at Capella University. This optional trip is meant to create opportunity for the student through multinational networking, cultural literacy, and global operations learning experiences. Students meet industry leaders in international contexts, meet successful entrepreneurs from other countries, and gain invaluable experience in understanding the challenges a global marketplace poses.
While the student is back home, the program is online and created to give the student the most flexibility possible. In your coursework, you begin working on your dissertation the second you start the program. Tuition is $925 on a quarterly basis but there is a $5000 cap per quarter, encouraging students to maximize their credits to lower their cost. When the student is in the exam phase, the price is $2775 per quarter. Dissertation research seminars are $2775 per course with 3 required throughout the program. The tuition does not pay for travel, lodging, and food for the dissertation seminars since they are four-day residencies. The program is a total of 90 quarter credits.
Capella University is accredited by the Higher Learning Commission of the North central Association of Colleges and Schools. Capella University business programs and specializations are accredited by the Accreditation council for Business Schools and Programs.
5. Northcentral University
Northcentral University was founded in 1996 and gained accreditation in 2003. It is a for-profit, virtual university and is classified as a research institution by the Carnegie classification of Institution of Higher Learning. The institution is located in San Diego, California and offers degrees in Business, Education, Marriage and Family Therapy, and Psychology. Northcentral University offers a Doctor of Philosophy in Business Administration as well as a Doctor of Business Administration degree with emphases in Marketing. In the PhD program, there is an emphasis on the biggest challenges in the global economy and research involving tracking the issues in the global arena. The Doctor of Business Administration (DBA) emphasizes problem-solving for organizational problems as well as developing leadership strategies in business.
Tuition per credit hour is $1,197. The Doctor of Business Administration degree is approximately $54,666 when completed while the Doctor of Philosophy in Business Administration is approximately $69,990 when completed. There is a one-time learning management fee of $450 and a $90 course material fee for both degrees. The Northcentral University Marketing specialization focuses on marketing management and research to help students move beyond the basics and equip marketing specialists who can manage all of the elements in the product life cycle both for international and national contexts. The program looks to prepare specialists to work in non-profits, corporations, government agencies, higher education, and in the role of entrepreneur.
The PhD is 60 credit hours while the DBA is 54 credit hours. The PhD takes about 45 months while the DBA take about 39 months to complete. Northcentral University is accredited by the Western Association of Schools and Colleges Senior College and University Commission.