What Will I Learn in a PhD Marketing Program?

For those looking to pursue Ph.D. in marketing online, you’ll find that this professional degree program will prepare you for performing and teaching research through a variety of courses on empirical and theoretical aspects of marketing. When you work in the field of marketing, it involves the manipulation of forces that will ultimately influence a consumer’s decision-making process to increase a company’s sales.

What are the Prerequisites?

Under most circumstances, you’ll need either your bachelor’s or master’s degree in marketing before exploring a Ph.D. in marketing online. However, you may discover that it’s acceptable if you have a degree that’s related to business. Before admission, you may find that some universities will require a minimum GMAT or GRE and letters of recommendation. It isn’t uncommon or a Ph.D. program to take between three and five years to accomplish and, before you graduate, you’ll be required to complete a dissertation.

About a Ph.D. marketing management program

A heavy emphasis within the Ph.D. marketing management program is, for students to be prepared to do an enormous amount of research, after all, this is a terminal degree. Students can expect areas of study to include economics, psychology, operations research, statistics, and sociology. Under most circumstances, when a student earns their Ph.D. in marketing, they’ll move on to pursue a career in academia. However, there is always the option to work as an expert in marketing research for corporations.

Each time students successfully complete courses, they’ll have opportunities to assist professors with completing their research in that particular field of study. Every semester, a different professor will be assigned to you. That way, you’re gaining a wide range of experience within all aspects of Marketing research. When you reach the end of your program, you’ll lead a collaborative research effort with other doctoral students or faculty members you’ve worked with throughout your studies.

Typical Courses in a PhD Marketing Program

Students will have an opportunity to explore a full breadth of courses that include those examining consumer behavior, microeconomics, and data analysis. They’ll also be focusing on other areas throughout their studies including:

  • Econometrics
  • Branding Strategies
  • Modeling
  • Psychometrics
  • Quantitative Marketing Methods
  • Statistics and Management

What Can Marketing Ph.D. Students Expect Upon Graduation?

The U.S. Bureau of Labor and Statistics is anticipating growth of at least 13% between 2014 and 2024 for post-secondary teachers, including those who teach marketing. As of 2017, the average salary for a post-secondary professor is $76,000 per year. However, when you look specifically at marketing teachers, the annual wage could reach up to $106,010. Those who graduate with the Ph.D. can also work as survey researchers and market research analysts.

Final Thoughts:

When you make the decision to pursue phd in marketing online, you’re afforded the opportunity to learn at your pace and on your schedule. Not only will you have exposure to the same high-quality course offerings, but you’ll also receive excellent communication opportunities with professors and other students throughout your degree program. Each course you’ll be presented with will not only keep you challenged and help you feel excited about your career decision, but it will also help prepare you for your future after you graduate. Once you graduate, you have incredible career opportunities that include becoming a post-secondary professor, market research analyst, or survey researcher.